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BASWA

WHO WE ARE: We are a 501c6 non-profit merchant association comprised of business owners and residents of the South Wedge area of Rochester, New York. We were founded in 2003 with the mission of improving the commercial district on behalf of the business owners in the area. There are eight people on our board of directors, all of whom live in the South Wedge area ... read more
732 South Ave Rochester, NY 14620


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Tap & Mallet

The Tap & Mallet is owned by Joe McBane and Casey Walpert. Joe is from England, and has lived in the United States since 2000. He managed The Old Toad for the first 7 years he was in the country. Casey opened The Bug Jar on Monroe Avenue and currently owns Mex on Alexander Street and Skylark Lounge on South Union. We aim to be ... read more
381 Gregory St. Rochester, NY 14620


Mike Ford and Johnny Tran Unedited Interview

Mike Ford and Johnny Tran Unedited Interview

Why did you want to open a clothing store and why did you choose to do it in the city and specifically the Wedge? Mike: ...

Mike Ford and Johnny Tran

Mike Ford and Johnny Tran

thread is an experience. It can be personal and intimate as well as raw and raunchy; it just depends on the day. – Johnny Tran ...

It's a Wonderful Life in the South Wedge 2014

It's a Wonderful Life in the South Wedge 2014

It's time again for It's a Wonderful Life in the South Wedge! The event is in Star Alley, 662 South Avenue, and will incorporate music, ...