Web Additions to the August 2005 Wedge

Lijha Wilton in front of the Piano at "Boulder Coffee"  on S. Clinton and Alexander St. (Photo by Mike Fleche)

Boulder Coffee Company: A Cozy Cool Place to Be  

Story and photo by Mike Fleche

 

How can a guy walk into an empty Avon office and envision a coffee bar?

 

“It's a gift,” said Lyjha Wilton , newest Wedge entrepreneur. “I can walk into a property and envision it all these different ways.” His business, the Boulder Coffee Company , opened July 11 at the corner of South Clinton and Alexander Street.

 

“My excitement level is peaking,” he said the week before he opened. “It's been building up since February. I can't want for people to see what we've been making here."

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The crew at Georgie's Bakery on South Clinton Ave.

(photo by Mike Fleche)

Georgie's Bakery: Sweet Stuff with a Spanish Flavor

Story and photo by Mike Fleche

Need some rolls for the weekend barbecue? How about a breakfast sandwich on your way to work? Or are you already hooked on quesitos , those honey-glazed puff pastries with the secret cream-cheese filling?

 

All good reasons to stop at Georgie's Bakery at 857 South Clinton in the Ellwanger Barry neighborhood (next to Milt & Ron's , across the street from the NET Office.)

Owner George Ruiz operates the small shop with his wife Liz , sons Georgie , Chris , and Ian , and daughter-in-law Kiyomi (Chris's wife).

[full story]

 

 

Boulder Coffee Company: A Cozy Cool Place to Be

Story by Mike Fleche

 

How can a guy walk into an empty Avon office and envision a coffee bar?

 

“It's a gift,” said Lyjha Wilton , newest Wedge entrepreneur. “I can walk into a property and envision it all these different ways.” His business, the Boulder Coffee Company , opened July 11 at the corner of South Clinton and Alexander Street.

 

“My excitement level is peaking,” he said the week before he opened. “It's been building up since February. I can't want for people to see what we've been making here.”

 

When he bought the building in January, the area was vacant. He had a for-rent sign up for a while. But the vision of a coffee bar was percolating in his head.

 

“I had in my head that this was the perfect tenant for this location,” Lyjha said. “I even pitched it to a few people.” But there were no takers.

 

Then he saw an ad in the paper for some used coffee-shop equipment—and ended up buying it. “That was the kick to get it started,” he said.

 

“I realized I was never going to find someone who would do it the way I wanted it done—the way I envisioned it. So I decided if it was going to happen, I was going to do it myself. “ Five months of remodeling followed.

 

The interior has been radically changed. Two dropped ceilings were removed to expose the rafters, which were painted black. Interior walls came down to show ancient brick and pipes. “There's almost an industrial feel with the exposed electric conduits,” Lyjha said with contagious enthusiasm.

 

The bar, made of poured concrete, wraps around to the right as you come in the door. Behind the bar sits an antique double-headed coffee grinder, like the grocery store models of the 50s and 60s. Checkerboard floor tiles lend a classic look.

 

In the rear of the shop, a collection of mismatched overstuffed furniture invites lounging.

“I love the retro look, with the velvet and different textures,” he said. “It's a perfect fit.”

 

The eclectic look is deliberate. “The South Wedge is a very diverse neighborhood,” said Lyjha.”I want this place to reflect that diversity in every way.”

 

To the left of the door, café tables are grouped around a raised stage under the big picture window. To the left of the window stands an antique upright piano. He's planning to have a bunch of different events—“Open-mike nights, poetry nights, having local musicians come and play,” he said.

 

The back door leads to an outdoor patio of poured concrete—and Lyjha starts envisioning again. “I envision a garden with hostas, and a table where people can sit outside and enjoy the sun while they work on their laptops,” he said.  

 

The goal is comfort and versatility. “ I really want this to be a place where all different types of artists can feel comfortable,” said Lyjha—“musicians to make music, painters to display their art, poets to read.”

 

The shop will offer 6-8 kinds of coffee every day, and of course biscotti and baked goods to have with your coffee. “We'll have lots of different desserts,” he promised. “I wanted to support a lot of local bakeshops.” For the caffeine-challenged, there is also a menu of whole fruit smoothies.

He believes the coffee shop will fill a need. “It's something a lot of people in this neighborhood are itching for,” he said. And he wants to maintain a casual atmosphere. “I want the people who live around here to feel this is an extension of their living room,” he said. “I want everyone who comes in to feel this is their comfortable place to be.”

 

Lyjha is originally from the little town of Lowville (pronounced like the ou in loud ) in the Adirondacks, where his family still lives. His uncle owned a sawmill, and donated lumber that Lyjha cut and polished to use for the stage.

 

He came to Rochester five years ago, and bought his first house on Alexander St. two years later. Then he bought the house next door—a dilapidated, run down drug house, and started fixing it up.

 

“I noticed—this is contagious!” he said. “The mentality of the neighborhood changes. One person planting flowers can change a whole neighborhood.”

 

It's that vision thing again. “That's what I see in the South Wedge,” he says. “It think the South Wedge is going to keep going up and up.”

 

The company name has a dual association. When they started refurbishing the basement, they found a lot of huge irregular boulders—and the Boulder Coffee Company was born. “I think the name should have some kind of connection to the space,” Lyjha explained.

 

Then there's the idea of that Rocky Mountain city. “The aura of Boulder Colorado is something I want to pass on to people—a real cozy cool place to be.”

 

 

Boulder Coffee Company , 100 Alexander St. Telephone 454-7140. Hours: Mon.-Thurs. 6 a.m.-10 p.m., Fri. 6 a.m.- 1 a.m., Sat. 9 a.m.-1 a.m.

 

Georgie's Bakery: Sweet Stuff with a Spanish Flavor

Story by Mike Fleche

 

Need some rolls for the weekend barbecue? How about a breakfast sandwich on your way to work? Or are you already hooked on quesitos , those honey-glazed puff pastries with the secret cream-cheese filling?

 

All good reasons to stop at Georgie's Bakery at 857 South Clinton in the Ellwanger Barry neighborhood (next to Milt & Ron's , across the street from the NET Office.)

Owner George Ruiz operates the small shop with his wife Liz , sons Georgie , Chris , and Ian , and daughter-in-law Kiyomi (Chris's wife). George has worked in the bakery business for 30 years, first at DiPaolo's , then at Ricardo's , and for the past ten years at Petrillo's Bakery . His sons joined him there seven years ago, and Kiyomi ten months ago.

 

“I always wanted to open my own business,” said the senior Ruiz. “Then we all got laid off at the same time from Petrillo's, and decided now's the time!” His wife Liz left her job as nurse's aide to help.

 

The new bakery opened May 5. “It's more satisfying being in business for ourselves,” said Chris. “It's working. We're paying all our bills. The neighborhood loves us.” Liz agrees. “The walk-in (business) has been wonderful,” she said. “We really expected to do more wholesale.”

 

Brother Georgie is the delivery man who works the outside accounts. “I like being on the road,” said Georgie.

 

They specialize in Spanish pastries. Quesitos are the number-one seller; they've been selling about a hundred a day. Pastelillos are a flaky crust pastry filled with guava paste. Chancletas are a sweetbread with the special cream-cheese filling, with a little guava in it.

 

They make many kinds of breads and rolls. “We'll make anything you want, any quantity, as long as you order a day or two ahead,” Georgie affirms. Cookies and brownies are also available.

 

George was born in Aguadilla, Puerto Rico and came to Rochester at the age of 16. He moved into his grandmother's house at the corner of Bond and Gregory in the South Wedge. Son Chris is a life-long Wedge resident; he and Kiyomi and their three children live on Rona Place.

 

The family is happy with their new location. “This is a good place,” Chris said of the South Clinton neighborhood. “You can get a lot of things right here. I think this is going to be the next Park Avenue.”

 

Every day is a new experience for the fledgling family business. “We're learning as we go along,” Chris said. “We're working people trying to go into business. We're down-to-earth people.”

 

Georgie's Bakery , 857 So. Clinton Ave. Telephone 241-3987. Hours: Mon-Fri. 7 a.m.-6 p.m., Sat. 8-5.