It's a Wonderful Life in the South Wedge & A Handmade Holiday 2017

662 South Avenue, Rochester, NY 14620 Dec. 2, 2017, 11 a.m. Dec. 2, 2017, 4 p.m.

The South Wedge neighbohood is celebrating Christmas as only we can! “It’s a Wonderful Life in the South Wedge & A Handmade Holiday 2017”, an event produced by the Business Association of the South Wedge (BASWA) will be held on Saturday, December 2nd from 11am – 4:00pm at Star Alley and Abundance Food COOP, 662 and 572 South Avenue, in Rochester, NY. A Handmade Holiday vendors will be located in The Historic German House and St. Boniface Church located at 315 and 330 Gregory Street.

Star Alley will be decorated in a classic Christmas theme with pine boughs and decorations while a horse drawn carriage strolls the neighborhood. Children’s activities will include an Angel Get’s it’s Wings activity, Christmas tree ornament and stocking decorating. There will be holiday themed games that appeal to all ages. Rochester’s favorite food trucks will be on hand in addition to the South Wedge’s finest eateries, many featuring holiday food and drink specials. There will be five musical groups, Rochester Children's Choir, The Resonators, The Flour City Pride Band, Matt Weasner, and a Rochester favorite, The Buddhahood. Local businesses will provide the backdrop and be open throughout the event.

Applications have closed. Thank you to everyone who applied!

Business Specials

  • Abundance Co-op: Alaffia African woven baskets and Himalayan Salt lamps 25% off
  • Apothicaire: Buy one soap bar get one free! Select Soaps Only!
  • Artful Gardener: Annual Holiday Open House! Special discounts, live jazz, refreshments!
  • Caverly’s Irish Pub: $4 Pints of Irish Drafts!
  • Cheesy Eddie’s: Spend $9.95 or more and get a carrot, jillian, or cheese mini!
  • Coffee Connection: Free 12 oz cup of coffee and samplings, 10% off anything in the store!
  • Equal Grounds: Buy 1 Ghirardelli Hot Chocolate & get a 2nd one of equal or lesser value for ½ price
  • Erie Harbor Apartments: No application fee and a $99 security deposit on townhouses!
  • Groove Juice Swing: $25% off 4-week beginner swing dance classes ($60 regular/ $45 this holiday season)
  • 25% off 6 weeks of dance-fitness classes, Cardio Charleston ($40 regular/$30 this holiday season)
  • Harry G’s NY Deli: selected draft beer and 1/2 sandwich for $8.00!
  • Hedonist Chocolates: 4 for 3 Bark bags and Free Drinking Chocolate tastings!
  • Historic Houseparts: 25% off our solid copper Rain Chains!
  • John’s Tex Mex: $2 Mexican bottled beers!
  • Julianna Salon: 30% off coupon if you book an appointment!
  • Just Browsing: 10% off selected accessories!
  • Leaf Tea Bar: 15% off all retail; free samplings!
  • Little Venice Pizza: $2.00 Cheese Slices and $2.50 Pepperoni Slices!
  • Lux Lounge: $5 Jameson and Hot Cider Drinks & $1 PBR’s!
  • Mise En Place: Buy One Meatball Get One Free!
  • Needledrop Records: 20% off all merchandise!
  • Orbs Restaurant: $6 hot toddies and gift cards for the holidays!
  • Paragon Salon: Get a free “swag bag” when you purchase a gift certificate of $25 or more!
  • Period Bath Supply Company: 30% off new clawfoot bathtubs and free shipping! Some restrictions apply!
  • Premier Pastry: $25 gift certificates for $20. Limit 4 per person!
  • Roll’n Yen Cafe: Buy 2 get 1 free!
  • Stuart’s Spices: Gift Baskets available!
  • Tap & Mallet: $1.50 off selected draft beers!
  • Time for Wine and Spirits: 10% off all New York State wines (except already sale items)!
  • Tru Yoga: 1 free class with the purchase of a 4-week unlimited pass gift card, or 2 free classes with the purchase of a 10-class pass gift card!
  • Updegraff Group: 3 Months of Free Rent for the Most Creative (Approved) Business that Moves into 549 Merchants St!
  • Wonder Windows: Set an appointment and get 20% off with your free home estimate!
  • Zak’s Avenue: 20% off all holiday related items, 25% off vintage jewelry, special 50% off clearance area!


  • The Shabby Chic Garden
  • ImaginAcres
  • Simply Sue's
  • Wholistic Herbals
  • Honey in my Gears
  • Reclaimed Furniture & Décor
  • Lake Farm Primitives
  • South Wedge Mission
  • Historic Houseparts
  • Electrification Coalition
  • Teragram Jewelry
…and more to come!


  • Flower City Pride Band
  • Matt Weasner
  • Resonanz - The Rochester Oratorio Society
  • The Buddhahood
Westside Singers Childrens Choir

Food Truck:
Neno’s Mexican Gourmet Food Truck