SWQ Asks: Keven Atoms (Lux Lounge)

The drink I am pouring the most lately is... Whisky and Hot cider. it’s the perfect drink for a cold night.My LEAST favorite drink to make is... any drink that’s spilled or regurgitated in the bar. My current personal favorite ... View full post - SWQ Asks: Keven Atoms (Lux Lounge)

Axom Home

Axom Home661 South Ave585-232-6030www.axomhome.comHours of operation: Tues – Saturday 11 - 6Year business opened: Just opened in the Wedge Nov. 2019Axom Home is a lifestyle store for modern urban living. Our collections feature design centric and eco-conscious furniture brands ... View full post - Axom Home

SWQ Asks: Drew Pearman (Butapub)

The drink I am pouring the most lately is... Jameson.My LEAST favorite drink to make is… Alabama slammer. My current personal favorite beverage is… whiskey and beer. All of it. The conversation I am hearing most often at the bar ... View full post - SWQ Asks: Drew Pearman (Butapub)

SWQ Asks: Sen Neitz (La Casa)

The drink I am pouring the most lately is... Margaritas. Lots of Margaritas.My LEAST favorite drink to make is... Margaritas. I’ve literally made over 20,000. My current personal favorite beverage is... Alcoholic: The Sazerac. N/A: Shrub and soda water. The ... View full post - SWQ Asks: Sen Neitz (La Casa)

SWQ Asks: Anthony Rouhana (Cub Room)

The drink I am pouring the most lately is... Bullet Cub.My LEAST favorite drink to make is... Bud Light Bottle. Tap water is free AND local. My current personal favorite beverage is... Black Button Port Barrel, Neat. The conversation I ... View full post - SWQ Asks: Anthony Rouhana (Cub Room)

Boulder Coffee Under New Ownership

Michelle and Kanwal Singh, new owners of Boulder Cafe, at 100 Alexander St., know that Boulder has a loyal following. When Michelle looked at the menu, she aimed to keep most of it the same while sourcing more items locally, ... View full post - Boulder Coffee Under New Ownership

Pure Sole Nails

When I met Jessica Lynn at Pure Sole Nails, she was in the thick of end-of-the-year holiday appointments, but I would guess Valentine’s Day appointments will keep her busy too. Jessica moved into the space at 684 South Avenue in ... View full post - Pure Sole Nails

Abundance Co-op

Abundance Food Co-op is the grocery store and community space around the corner. Whether you are a member, a frequent or occasional customer, or someone who is still wondering what the grocery store on the corner of Averill and South ... View full post - Abundance Co-op

Know Your Farmer, Know Your Farm

With more consumers choosing and eating organic in recent years for many different reasons from personal health to environmental concerns, knowing where your food comes from is something we should all be more curious about. Growing your own food is ... View full post - Know Your Farmer, Know Your Farm

Trevyan Rowe 1914 - 2018

On Thursday March 8, 14 year old Trevyan Rowe walked away from his school bus at James P.B. Duffy School 12 on South Avenue and eventually drowned in the Genesee River. His family did not even know he was missing ... View full post - Trevyan Rowe 1914 - 2018

David Halter 1935 - 2018

By Rose O'Keefe with Lisa HalterAt the service for the celebration of the life of David “Dave” Halter on March 4th at Calvary St. Andrew’s Church, everyone who spoke showed a side of him that others didn’t know. Sandy Brewer, ... View full post - David Halter 1935 - 2018

Little Shop of Hoarders

Dedicated followers of fashion. Art appreciators. Down to earth. That’s what in “About Us” on the website for Little Shop of Hoarders, a trendy vintage shop and gallery on Gregory Street. Owner Monika Ludwinek welcomes commission vendors to place vintage ... View full post - Little Shop of Hoarders

Rochester Childfirst Network

Although their reputation is built on innovation in childcare and attention to the needs of children, there is a quality to the Rochester Childfirst Network (RCN) which is symbolic of all of Rochester’s best intentions. I visited the RCN build-ing, ... View full post - Rochester Childfirst Network

​Bivona Child Advocacy Center

Bivona Child Advocacy Center opened its doors in the South Wedge in 2015, but it has been serving the Rochester community since 2004. Bivona provides comprehensive services for children who have experienced abuse in their families. At Bivona they can ... View full post - ​Bivona Child Advocacy Center

Trevyan Rowe 2004 - 2018

Trevyan Devon Rowe died March 8, 2018. He is survived by his mother, Carrie M. Houston; 4 brothers; 1 sister; aunts, uncles; other relatives and friends. On Thursday March 8, 14 year old Trevyan Rowe walked away from his school ... View full post - Trevyan Rowe 2004 - 2018

Rochester’s Top 10 Places to Wet Your Whistle Outdoors

Summer in Rochester is FINALLY here! I don’t know about you, but this time of year all I want to do is grab a drink and head outdoors. While some of us imbibe from the comfort of our yards and ... View full post - Rochester’s Top 10 Places to Wet Your Whistle Outdoors

Ashley Landon | Knotty Owl

Four-year-old Ashley Landon was heading for a life altering surprise when she was lead through the doors of the Memorial Art Gallery for the first time. Her passion for art. She found it right there at the Gallery and her ... View full post - Ashley Landon | Knotty Owl

Kurstie Grimble (Khaos by Design)

Kurstie Grimble never thought she’d be making a living as an artist.“I couldn’t find stuff I liked in stores because I’m a little bit different. So I started making my own jewelry and clothes – what I liked in my ... View full post - Kurstie Grimble (Khaos by Design)

Adam Bierton: Professional Pumpkin Carver

Adam Bierton, a Rochester native, is happy to be back where he started out as an artist, before becoming a professional pumpkin carver in the artistic capital of Brooklyn. Halloween has always been one of Bierton’s favorite things. Like many ... View full post - Adam Bierton: Professional Pumpkin Carver

Bradley James Designs

Mention the new floral shop on South Avenue and people want to know if they can buy flowers there. Yes. Walk-in hours are Wednesday to Friday, 10 a.m. to 5 p.m. and Saturday by appointment only. Stepping into the shop ... View full post - Bradley James Designs

Lux Lounge

LUX LOUNGE is kind of a misfit toy, that welcomes other misfit toys in a misfit part of the city. Revolving works of local art decorate the interior, there are tables with body parts, handmade sconces and nuances of demons ... View full post - Lux Lounge

ME Real Estate

It may be hard to tell from the quiet exterior that ME at 644-648 South Ave. is one busy place. As owner Jim Marchegiano says, “Honestly it is a very hectic business. We cover many aspects of the real estate ... View full post - ME Real Estate

Allstate Agency

Who doesn’t agree that it’s a pleasure to see the storefronts on South Avenue fill up? The latest is the Allstate Agency at 661 South Ave, owned by Jon Yaeger, a western New Yorker born and bred. Jon has been ... View full post - Allstate Agency

Olivia Kim: Bringing Frederick Douglass to Life

STATUES of beloved Rochester resident Frederick Douglass have been stationed all about town. One of the likenesses stands at the site of the old Douglass Family Farm on South Avenue, beside Anna Murray Douglass School #12.The statues are being created ... View full post - Olivia Kim: Bringing Frederick Douglass to Life

Canopy Design & Illustration

Warm mid-day light streams through the floor-to-ceiling bay windows of the Caroline Street studio, illuminating the rows of artwork that line the walls. The subjects in the frames range from cityscapes to state parks, and from 90’s pop culture to ... View full post - Canopy Design & Illustration

SWQ Asks: Brandon Greenwald (Harry G's)

The drink I am pouring the most lately is... a ton of hoppy beers, mostly IPA’s.My LEAST favorite drink to make is... I don’t really have a least favorite to pour...its just beer and wine. My current personal favorite beverage ... View full post - SWQ Asks: Brandon Greenwald (Harry G's)

The Artful Gardener

The Artful Gardener727 Mt. Hope Ave.585-454-2874www.theartfulgardenerny.comHours: Tues.-Fri. 11:00-6:00; Sat. 10:00-5:00Garden Design/ Consultation by AppointmentEst. 2010Not just for gardeners, The Artful Gardener is a combination of Craft Gallery and Garden Design Studio offering an ever-changing selection of Fine Art and ... View full post - The Artful Gardener

SW AirBnBs

Whatever your style or budget, if you want to live somewhere like a neighbor, then an Airbnb is the way to go.The online Rochester map shows prices for places from Irondequoit Bay to the suburbs. Clicking on the tags, there’s ... View full post - SW AirBnBs

SWQ Asks: Shawna Ewing (Playhouse)

The drink I am pouring the most lately is... the Napsack, one of our new cocktails.My LEAST favorite drink to make is... a Long Island ice tea. I will gladly make you a stiff drink, but please let it not ... View full post - SWQ Asks: Shawna Ewing (Playhouse)

Happy 200th Birthday Susan B. Anthony

In the year Susan B Anthony was born, 1820, the United States was only 44 years old with 23 states, the Erie Canal was not completed, and nearly 16% of its population was enslaved. Married women – of any race ... View full post - Happy 200th Birthday Susan B. Anthony

Wonder Windows

Wonder Windows634 South Avenue585-654-7000www.wonderwindows.comOpen M-F 8am – 5pmEst 1994 in the South Wedge!We are a wonderful local partner who can help beautify your home with new windows or doors. Wonder Windows specializes in selling top quality, American made products ... View full post - Wonder Windows

HIstoric Houseparts

Historic Houseparts528-540 South Avenue(585) 325-2329historichouseparts.comHours: Mon-Sat 9:30-6Established 1980We offer both new and antique/vintage building materials and decorative accessories plus restoration materials for older homes. Some of the items you will find in our 20,000 ft business (4 buildings) include new ... View full post - HIstoric Houseparts

Highland Contractors

Highland Contractors620 South Clinton Ave585-507-3658highlandcontractors.comHours of operation: M-F 9am - 9pm Weekends 9am - 5pmYear business opened: 2008We are a residential and commercial exterior contractor. We are offer repairs and full replacements for Roofing, Siding, Gutters, Windows, Doors, Insulation and ... View full post - Highland Contractors

Abode

Abode839 Clinton Ave S585.471.8357www.aboderoc.comHours of operation: W-R 12-4:20, F 12-6, Sa 11-5, Su 12-5Year business opened: 2012Abode is a vintage and vintage-inspired furniture and home store with a focus on mid-century modern design. They also offer cards, candles, kitchenware, ... View full post - Abode

South East in Bloom

What’s in bloom at Highland Park this spring? Lilacs of course, but this world-class arboretum has much more than just lilacs. A daily walk through the park this spring, besides being great for your physical and mental health, will dazzle ... View full post - South East in Bloom

Tru Yoga Open For All

From her eyes, to her smile and handshake – it’s easy to like Imani Olear at first sight. She is exactly the kind of warm and welcoming person the world needs now. Since the spring of 2019 when Imani and ... View full post - Tru Yoga Open For All

Bartenders of the Wedge

The South Wedge area contains several bars and restaurants that have been at the forefront of the expanding cocktail and beer culture in Rochester. The people slinging drinks to us at these local haunts often serve up more: humor, advice, ... View full post - Bartenders of the Wedge

Roc Paper Straws

Karrie Laughton wasn’t looking to open another business. As the owner of the busy Lux Lounge on South Avenue, she had enough on her plate. But then she decided to make the transition from plastic to paper straws at Lux, ... View full post - Roc Paper Straws

Roc Salt Center

If you want to know where the action is in the South Wedge, head to the corner of Averill Avenue and Ashland Street and you’ll find it there. The ROC SALT Center has become the new heartbeat in the ... View full post - Roc Salt Center

A Time For Wine

For weeks, looking in from the outside, the store looked well stocked, but the long-awaited opening of Time for Wine was held up by software delays. Finally, at lunchtime on April 27, the “Open” sign lit up and owner Thomas ... View full post - A Time For Wine

SWQ Asks: Molly Burm (Orbs)

The drink I am pouring the most lately is... cocktails. Lots of them. Frisky people drink cocktails in the winter. Whiskey and tequila specifically.My LEAST favorite drink to make is… Aside from the classics, a cocktail that I’ve made over ... View full post - SWQ Asks: Molly Burm (Orbs)

Equal=Grounds

It’s been eleven years since Equal Grounds Coffee House broke proverbial ground in the South Wedge but its intention presented itself long before, when a frustrated couple wanted to do nothing more than hang out together in public. Except they ... View full post - Equal=Grounds

Remebering RPD Officer Manuel "Manny" Ortiz

Rochester Police Department Officer Manuel “Manny” Ortiz was remembered for his bright smile and exceptional service to the community many times at the Rochester Convention Center November 8. Hundreds of police officers, state troopers, sheriffs and thousands of people filled ... View full post - Remebering RPD Officer Manuel "Manny" Ortiz

Remembering Gina

If you knew Gina Belardino, you most likely knew she loved her tortoises, Norm and Shelly, her latest rescue dog Angel, her cat, Lily and that she worked with her daughter Jennifer for 32 years at the South Wedge Barber ... View full post - Remembering Gina

Chocolate Lady - Jennifer Posey

When Jennifer Posey was 10 she got a job as scorekeeper for a Little League baseball team. The pay? $5 a game and a hotdog. She loved the hotdogs so much she spent the rest of her pay at the ... View full post - Chocolate Lady - Jennifer Posey

Misfit Doughnuts & Treats

In May 2019, there was a fire was in the apartment above the Misfit Doughnuts and Treats Shop on Monroe Avenue. The local favorite was forced to close after the extensive damage destroyed the integrity of the building. The cause ... View full post - Misfit Doughnuts & Treats

Welcome Home

EXACTLY 200 years ago, in 1817, Lyman Munger settled on the eastern bank of the Genesee River wilderness with his wife and five children, in the area between what are now Averill Avenue and Hickory Street. A Connecticut native who ... View full post - Welcome Home

Relish

For Stephen Rees, a summer job working at Bristol Harbor Lodge at age 15 led to baking and pastry competitions. After getting hooked on those, he attended the Culinary Institute of America where he received degrees in both looking and ... View full post - Relish

The German House Reimagined

With the departing of Buta Pub from Historic German House, there was growing concern as to what would occupy the historic structure originally built in 1908. The reader will be pleased to know that the revitalization to the building has ... View full post - The German House Reimagined

Stars & Stripes Flag Store

There is a store on South Avenue that makes you feel good about being an American. Thanks to the efforts of the Wegmans leadership team, the Stars and Stripes Flag Store,located at 447 South Avenue, has a new, refreshed look ... View full post - Stars & Stripes Flag Store

Dewey Rice + Wednesday Westwood

Wedge resident Dewey Rice doesn’t originally hail from Rochester but he’s well known here. You probably know him best as Wednesday Westwood, the gloriously goth and punk-inspired drag queen. Dewey grew up in the Watertown area but after spending two ... View full post - Dewey Rice + Wednesday Westwood

Kenron Celebrates 50 Years

If you’ve known Ron Maier for a while you may know him as the businessman who in 1975 moved his Kenron office and shop into the former Fine Arts theatre at 700 South Ave. or that he teamed up with ... View full post - Kenron Celebrates 50 Years

Next Level House of CBD

If you’ve ever wondered about the difference between hemp oil and cannabidiol, you can find answers to those questions at Next Level – House of CBD. The new business which opened in February at the corner of South Clinton and ... View full post - Next Level House of CBD

Hipocampo Books

Henry Padrón is proud to share that Hipocampo Books at 638 South Ave. (pronounced eepo-campo) is on the national map for Children’s Book Week, April 29 to May 5. The closest bookstore in all of Upstate is in Buffalo and ... View full post - Hipocampo Books

Rebecca Lomuto

Wedge resident Rebecca Lomuto and her partner Becky Riedman met at the Tap and Mallet over a year ago and shortly afterward embarked on a cross-country road trip which solidified their connection. Now the pair live in the South Wedge ... View full post - Rebecca Lomuto

In Memoriam: Rachel Larson

Our climate is changing as a result of human activity. The global temperature is rising, oceans are warming, ice sheets are shrinking, and glaciers are retreating. Scientists and the vast majority of the population believe this. Something needs to change. ... View full post - In Memoriam: Rachel Larson

Ron Maier

A common sight early on a Saturday morning in the Wedge is Ron Maier patiently, tirelessly removing old handbills from light poles, pulling weeds, or picking up trash around Gregory and South Avenue. These acts, small contributions which greatly enhance ... View full post - Ron Maier

Small Fry Art Studio

As the South Wedge evolves, new businesses crop up as unassumingly as the spring’s first blooms and await our notice. You may have seen the latest arrival on the corner of South and Gregory, Small Fry Art Studio. Here’s hoping ... View full post - Small Fry Art Studio

Tru Yoga

Celebrating their 10th Anniversary this year, Tru Yoga, located at 696 South Ave, is an open and inviting space where new yoga students and expert practitioners alike feel welcome and inspired. Owners Lindsay and Pete Nabozny believe strongly in making ... View full post - Tru Yoga

Dr. Stephen Boronczyk: Rochester Chirotherapy

Best wishes and to welcome Dr. Stephen Boronczyk whose name we can add to the list of South Wedge practitioners who help us stay healthy. Q ~ What did your parents do and what lesson did you learn from them? ... View full post - Dr. Stephen Boronczyk: Rochester Chirotherapy

Colin Coffey: Renewing-Massage

It is a pleasure to get better acquainted with Colin Coffey, a licensed massage therapist and owner of Renewing Massage who definitely makes people’s lives better.Q ~ What did your parents do and what lesson did you learn from them? ... View full post - Colin Coffey: Renewing-Massage

Jim Wolff & Chris Jones

Talking with Chris Jones and Jim Wolff, owners of Historic Houseparts (540 South Avenue), it is clear that they have a passion for preservation, for the South Wedge neighborhood that they have lived in for over twenty years, and for ... View full post - Jim Wolff & Chris Jones

History of Lot #85 Hickory

Using plat maps, deeds, newspaper archives, city archives, census and city directories it seems likely that David’s house was built around 1863 and 1864. Several of us worked on researching the house and received invaluable help from Michele Rowe and ... View full post - History of Lot #85 Hickory

Glickfit Gym

Try to forget that 6’5” Glickfit Gym co-owner Kyle Glickman happens to model men’s clothing. Try to forget that Ewa (pronounced Eva) Hlebowicz is a full-time firefighter who prefers to be called fireman because she does a “man’s” job. They ... View full post - Glickfit Gym

Giving Back

How does someone who has survived extreme hardship celebrate holidays? In Sadiya Omar’s case she teaches her youngest son the same lessons her parents did. “I always remind my children, although we pray in a different way, we are all ... View full post - Giving Back

SWQ Asks: Renee Anderson (Caverly's)

The drink I am pouring the most lately is…Guinness with a side Tullamore Dew.My LEAST favorite drink to make is…I don’t have one.... yet. My current personal favorite beverage is…it’s a 585, from Black Button Distilling, it has citrus forward ... View full post - SWQ Asks: Renee Anderson (Caverly's)

SWQ Asks: Greg Libby (Tap & Mallet)

The drink I am pouring the most lately is... beer.My LEAST favorite drink to make is... ice water. My current personal favorite beverage is... a Jack Daniels Manhattan. The conversation I am hearing most often at the bar is...Tinder dates ... View full post - SWQ Asks: Greg Libby (Tap & Mallet)

Hippity Hip Community Play Space

If you pay attention to demographics, there’s a large group of 25 to 35-year-olds in and around the Wedge. With the need to play in mind, Jenna Chew has opened Hippity Hip Community Playspace at 131 Gregory St. It’s a ... View full post - Hippity Hip Community Play Space

Auto Parts & Repair Shops

Photos by Dave Burnet, Heather McKay, & Dick BennettWith Rochester’s notorious winters, one local business you can hardly help but patronize is your local auto repair shop. Whether to purchase and install snow tires or get a fix for that ... View full post - Auto Parts & Repair Shops

SWQ Asks: Jim Rosette (Swiftwater Brewing)

The drink I am pouring the most lately is... Always beer. Right now anything hoppy or barrel aged are popular.My LEAST favorite drink to make is... Filling a growler with a beer that is pouring foamy will try anyone’s patience. ... View full post - SWQ Asks: Jim Rosette (Swiftwater Brewing)

SWQ Asks: Julius Vega (Solera/Cheshire)

The drink I am pouring the most lately is... Buttoned Up.My LEAST favorite drink to make is... one a bar guest wouldn’t enjoy. My current personal favorite beverage is... Dragonfruit Bai Infusion. The conversation I am hearing most often at ... View full post - SWQ Asks: Julius Vega (Solera/Cheshire)

Little Button

Button Craft & Print is getting fuller by the week and that’s part of Shelby Przbylek’s plan to make it a success – not just for herself, but also for the 70 craft vendors who make shopping and learning there ... View full post - Little Button

Abode

Not all ideas bubbling from a couple of mimosas during a Sunday brunch manifest themselves into successful, eclectic brick and mortal businesses, but for these two ladies, they did. Co-Owners Ariane Krenichyn from Herkimer, NY and Amanda DeFisher, a ... View full post - Abode

Calvary-St. Andrews

Nearly a year ago, the Session (the governing body) of Calvary-St. Andrews Presbyterian Parish determined that the challenges faced by the congregation were significant enough that action was taken to enlist the support of the presbytery (the regional body).An “administrative ... View full post - Calvary-St. Andrews

Highland Market

Damianos “Danny” Stefanou is no stranger to complicated projects. He bought a property at 555 E. Ridge Road in Irondequoit in 2000, tore it down and built a new 38,000 sq. ft. family restaurant, “Uncle Danny’s that has 12 employees. ... View full post - Highland Market

Abundance Coop

About five years ago, members of Abundance Food Co-op on Marshall Street began the search for a larger and more accessible space where they could improve their offerings as a grocery store and cooperative. After a long, hard search they ... View full post - Abundance Coop

Amazon and Empty Storefronts: Fiscal and Land Use Impacts of Online Retail

The American Booksellers Association and Civic Economics have long collaborated to study and describe the state of independent retail in America, but until now those efforts have focused on brick ... View full post - Amazon and Empty Storefronts: Fiscal and Land Use Impacts of Online Retail

Autumn Day Trips

A short drive from Rochester will get you a long way into experiencing the best of the Finger Lakes in all their autumn glory. Wine and beer tasting is one way to enjoy the season. You can also anchor your ... View full post - Autumn Day Trips

Practicing What They Preach

If you’ve noticed the storefront for North Wedge Market at 46 Mt. Hope Ave. and wondered what’s happening there, the short answer is, a lot. Rochester Pillar Church or The Pillar, ... View full post - Practicing What They Preach

Spencer Koehl

One day when South Wedge resident Spencer Koehl was sitting in Mike Bauman’s chair at the barber shop, Spencer told Mike about needing an idea for a business. Spencer had ... View full post - Spencer Koehl

Mike “Deuce” Bellanca

In 2008, Mike “Deuce” Bellanca, founding pilot of Kamikaze Tattoo, parked his craft next to Boulder Coffee at 98 Alexander Street. Soon after he corralled a team of dedicated and talented artists to continue his mission of focusing on excellent ... View full post - Mike “Deuce” Bellanca

Thank Heaven for the Friends of Mt. Hope

The South Wedge has astounding, amazing world-class natural and historic resources right in our back yard. If you have never taken a walk in Mount Hope Cemetery, consider it. is city-owned facility is a working cemetery as well as a ... View full post - Thank Heaven for the Friends of Mt. Hope

Louelle Design Studio

Sisters-in-law Andrea and Ashley Durfee’s respective creative talents first bore the fruit of collaboration when the two came together to design Ashley’s wedding invitations. They discovered a shared passion for ... View full post - Louelle Design Studio

The Grand

On July 8th The Grand had its grand opening celebration. Family and friends toasted the future success of Beth Roberts, Heather McKay and Jodi Muscate as they join forces to ... View full post - The Grand

Highland Park's Children's Pavilion

Not everyone who visits Rochester during the Lilac Festival may be aware that Highland Park has a world-class arboretum designed by Frederick Law Olmsted. The broad south-facing slope from the heights to Highland Avenue, east of South Avenue, west of ... View full post - Highland Park's Children's Pavilion

A walk in the park with Larry Staub

What does a good day at work look like for the County Parks Director who oversees 21 parks covering 12,000 acres, with 100 employees and double that in warm weather? In late June, Lawrence “Larry” Staub II was the first ... View full post - A walk in the park with Larry Staub

Birds & Bees

A farm girl from Bethany, NY and an Iraqi Freedom veteran weren’t looking for a house when they came across the 1879 Victorian for sale. Their plan was to buy a small farmstead, but ironically they ended up right back ... View full post - Birds & Bees

Lisa Meyer

Totaling the company car doesn’t usually translate into an opportunity for growth, but in the case of Lisa Meyer, it did just that. Meyer was living and attending college as an Art ... View full post - Lisa Meyer

Second Chic

When Annie Adams met Marisa Krol from Interstellar Love Craft last August, they discussed working on a project together. Less than a year later, that project was born: the third location of Second Chic opened next to McCann's Local Meats ... View full post - Second Chic

McCann’s Local Meats Partnering with Headwater Food Hub

Headwater Food Hub, a Rochester area top quality food distribution and wholesale company, will be partnering with McCann’s Local Meats. Olivia Lopez, a member of the St. John Fisher class of 2016, said in regards to the partnership, “This partnership ... View full post - McCann’s Local Meats Partnering with Headwater Food Hub

Main Street Meats to Come to South Wedge

Property developer Lyjha Wilton is working to bring local business Main Street Meats, whose current location is in the 19th Ward at 626 Main Street, to a second location in the South Wedge. Wilton, owner of the property located at ... View full post - Main Street Meats to Come to South Wedge

Highland Market Update

Danny Stefanou had some good news in regards to the opening of his newest business in the South Wedge area, the Highland Market. The business, located at 830 South Avenue at the corner of Linden Street, had a previous hopeful ... View full post - Highland Market Update

Abundance Co-Op Opening Day

Abundance Co-op is planning to open its doors mid-July in their new location in the South Wedge. Marketing manager Chris Whitebell stated, “We will be running our Spring 20-for-25 Owner Drive starting on May 9th. This will end on June ... View full post - Abundance Co-Op Opening Day

Dave McBride

A typical day for Dave McBride starts at 7:30 AM, a half hour before the Stanley Steemer office on South Avenue opens; and the work day ends when they’re done. He said that since the franchise territory stretches from Lake ... View full post - Dave McBride

Ron & Don Silvernail

Tucked in at the end of a parking lot on Sanford Street is a two-story building that has a sturdy metal balcony railing on the second floor. In warmer weather, if you happen to walk by at the right time, ... View full post - Ron & Don Silvernail

Tour The Odd Fellows Lodge

If you were ever told to ‘be nice’ to so-and-so, then the idea behind the Independent Order of Odd Fellows (IOOF) is not hard to grasp. Their motto to “visit the sick, relieve the distressed, bury the dead and ... View full post - Tour The Odd Fellows Lodge

Michael Avery & Co. Hair Studio

Owner: Michael Avery612 South Avenue585.271.8040 | MichaelAvery.comOpened in 2007Hours: Tuesday-Saturday 9-8 by appointmentServices Offered: wearable haircuts, basic to formal styling, specializing in expert colorStyle Tips for 2016: Hot water is “Enemy #1” to ... View full post - Michael Avery & Co. Hair Studio

Paragon Salon

Owners: Jennifer Lind and Tammy Lind Cruppe sisters and business partners 700 South Ave.585-271-5580 | salonparagon.netSalon Paragon opened in 1998, moved to 700 South Ave and became Paragon Salon in 2013Hours: Tuesday-Saturday 9:30-8:00Services Offered: ... View full post - Paragon Salon

1048 Barber Lounge

Owner: David Reese1048 South Clinton Ave. 585.205.8536Opened December 2014Hours: Tuesday-Friday 11-8, Saturday 10-8, Walk-ins AcceptedServices Offered: Haircuts, coloring services for men and women of all nationalities.Style Tips For 2016: Hairstyles are athlete inspired, ... View full post - 1048 Barber Lounge

Compliments Hair Salon

Owner: Tonja McNair524 Mt. Hope Ave. adjacent to Headz Up Hats. Opened in 1999 as Tonja’s Personal TouchHours: By Appointment OnlyServices Offered: Shampoo Style, Shampoo Cut, Wet Sets, Shampoo Blow dry, Cold Waves, Coloring, Highlighting, ... View full post - Compliments Hair Salon

Glover’s Barbershop

Owner: Erskine Glover700 South Avenue585.244.8928Opened in 1991. First located at 654 South Avenue, then 672 South Ave, and now currently located at 700 South Avenue.Hours: Tuesday-Friday 11-6, Saturday 8-6Call for appointments, Walk-ins welcome

View full post - Glover’s Barbershop

Julianna Salon and Spa

Owner: Julianna Tallo656 South Ave. 585.376.0483juliannasalonspa.comOpened April 2014Hours: Tuesday, Wednesday, Thursday 10-7, Friday 9-5, Saturday 10-3Services Offered: Hair styling, coloring, cutting; Pedicures, manicures, waxing, sugaring.Style Tips for 2016: Have fun with your ... View full post - Julianna Salon and Spa

Personal FX Hair Studio

Owner: Joseph M Bailey III646 South Ave585.473.2370Hours: Tuesday-Friday 12-7Services Offered: Specializing in Advanced, Current Coloring and Highlighting Techniques. Corrective Coloring, Personalized Precision Haircutting and Styling. Style Tips for 2016: Change is good, take your ... View full post - Personal FX Hair Studio

Bauman’s Barbershop

Owner: Mike Bauman 697 South Ave.585.473.6061Opened in 2012Hours: Tuesday 9-6, Wednesday-Friday 9-5, Saturday 8-2Services Offered: Haircuts and straight razor shaves.Style Tip: Be yourself and get the hair style that best suits you. Many ... View full post - Bauman’s Barbershop

Surface Salon

Owner: Lee Gray661 South Avenue Suite B585.360.4446Opened in 2007Hours: Monday 12-6, Tuesday-Thursday 12-8, Friday 12-6, Saturday 12-4, Sunday closedServices Offered: Full service hair salon, waxing, facials, makeup.Style tips for 2016: We like to ... View full post - Surface Salon

The South Wedge Barber Shop

Even though the 30th anniversary of Gina Bellardino’s barber shop lands on April 1, Gina is no fool. My connection to her is from meeting her up at Durand Eastman beach. She’s been cleaning the beach for decades while ... View full post - The South Wedge Barber Shop

South Wedge Mission

Continuing my exploration of the churches in the South Wedge neighborhood, I visited the South Wedge Mission (SWM) for the first time during their Christmas Eve Service. I felt like I discovered a hidden gem in the community. It ... View full post - South Wedge Mission

Abundance Co-op Market

Jim DeLuca, General Manager at the Abundance Cooperative Market, looks forward to moving to Abundance’s new location at 571 South Avenue. This cooperative community grocery store gives customers the chance to become an owner. The timeline is May or ... View full post - Abundance Co-op Market

Wedgepoint Update

Monica McCullough, Senior Vice President of Housing for PathStone Corporation, said the Wedgepoint project, a three-story mixed-use development on the corner of South Avenue and Byron Street, will bring family housing to the area. The May 2016 completion date ... View full post - Wedgepoint Update

North Edge of the South Wedge

Property owner John Diamantopoulos who purchased the building at 428 South Avenue said he’s planning to start work there in the fall of 2016. Diamantopoulos said that as of now he’s “waiting for construction to be finished in the ... View full post - North Edge of the South Wedge

Lindsay & Pete Nabozny

Nothing feels better on a cold winter day than settling into Savasana at the end of a yoga session. Savasana, or Corpse Pose, at the end of each class wipes the slate clean, sending you back out in the ... View full post - Lindsay & Pete Nabozny

Pyramid Arts Tattoo

When Pyramid Arts Tattoo held their grand opening at 638 South Avenue at the end of October 2015 they hit the ground running. “We’ve been extremely busy – way busier than we expected,” says co-owner Ben Wight. Wight has ... View full post - Pyramid Arts Tattoo

The Future of our Small Businesses

The Little Bleu Cheese Shop will mark its third year in December and during the time we’ve been open the energy we’ve created in our shop and in the community has been a source of great joy, pride and ... View full post - The Future of our Small Businesses

The Maier Family

Ron Maier has had his shoulder to the wheel in the South Wedge longer than most people I know and his wife, Norma, has been by his side all along. In 1969 when this neighbor- hood was blighted with 120 ... View full post - The Maier Family

Jared Valentine

Three years ago, a snowy scene of Open Face’s front door graced the first issue of the South Wedge Quarterly. Owner Jared Valentine, who has kept cooking since that gentle ... View full post - Jared Valentine

q&a with fashion fitted

SWQ – Who got the idea for the upscale apparel? My business partner Robert Miller and I founded FashionFitted®. The initial product was the FeatherFitted®, a custom-made fitted hat with ... View full post - q&a with fashion fitted

Lyjha Wilton

Lyjha Wilton, father of 5, entrepreneur and real estate developer, was named one of Rochester’s Forty under 40 by the Rochester Business Journal in 2007. He predicted that in 10 years he’d be “enjoying the successful resurgence of the South ... View full post - Lyjha Wilton

The UN of Soccer

Thirty years ago when I entered middle school in Pavilion, NY, nearly everyone living in and around this teeny tiny town simply went to Pavilion Central School. It was easy. There were no applications, auditions, choices, etc…. There was one ... View full post - The UN of Soccer

Ariane Krenichyn & Amanda DeFisher - Abode

Ariane Krenichyn & Amanda DeFisher - Abode289 Gregory Street585-471-8357www.aboderoc.comOpened: April 2, 2014 Abode offers a carefully edited collection of vintage furniture, home decor, gifts and other goodness.Hours: Wednesday -Friday Noon to 6 PM, ... View full post - Ariane Krenichyn & Amanda DeFisher - Abode

Jodi and Greg Johnson - The Cub Room

Jodi and Greg JohnsonOwners / The Cub Room739 S. Clinton Avenuewww.thecubroomroc.comPlanned to Open: May 2015 The Cub Room is an American Restaurant serving fresh, local food with a stylish, comfortable atmosphere where it’s encouraged ... View full post - Jodi and Greg Johnson - The Cub Room

Jeff Ching - The Playhouse//Swillburger with Brian Van Etten

Jeff ChingOwner / The Playhouse//Swillburger with Brian Van Etten820 South Clinton Avenuewww.facebook.com/theplayhouseROCwww.theplayhouseroc.comPlanned to open: Summer 2015The Playhouse//Swillburger is my teenage self’s wet dream: Dope Burgers, Craft Booze* and Classic Arcade Games *we do not condone or ... View full post - Jeff Ching - The Playhouse//Swillburger with Brian Van Etten

Andy Cook - Swiftwater Brewing Company

We at Swiftwater Brewing Company make beer and talk to beer-lovers about it.Andy Cook Owner / Swiftwater Brewing Company 378 Mount Hope Avenue 585-747-8478 www.swiftwaterbrewing.com Opened: January 14, 2015 Hours: Wednesday - Friday 4 PM - 11 PM, ... View full post - Andy Cook - Swiftwater Brewing Company

Sue and Bob Caranddo - ORBS Restaurant and Bar

ORBS Restaurant and Bar sources local, sustainable and seasonal products for delicious meatballs, sides and creative daily specials!Sue and Bob CaranddoOwners / ORBS Restaurant and Bar758 South Avenue585-471-8569www.orbsrestaurant.comOpened: July 2014Hours: Monday Balls after Dark 6 PM - midnight, ... View full post - Sue and Bob Caranddo - ORBS Restaurant and Bar

Yuting “Tina”Yuan - Dragon Sweetie Bakery Café

Yuting “Tina”YuanOwner / Dragon Sweetie Bakery Café389 Gregory Street585-489-3016www.dragonsweetie.comOpened: September 16, 2014 Dragon Sweetie Bakery Café bakes handcrafted artisan bread and pastries every day fresh! Open Tuesday through Sunday 8 AM - 5 ... View full post - Yuting “Tina”Yuan - Dragon Sweetie Bakery Café

Julianna Meyer - Julianna Salon and Spa

Julianna MeyerOwner / Julianna Salon and Spa656 South Avenue585-857-6857www.juliannasalonspa.comOpened: April 2014Julianna Salon and Spa is committed to empowering you by refreshing and renewing the beauty you already possess to enhance the style that is uniquely you.Hours: Tuesday 10 ... View full post - Julianna Meyer - Julianna Salon and Spa

Asa Mott - ButaPub

Asa Mott Chef and Owner of ButaPub 315 Gregory Street 585-563-6241 www.butapub.com Hours:             Lunch: Mon - Fri 11 AM - 3 PM Dinner​: Mon-Wed 5 PM-​10PM, Thurs-Sat 5 PM-Midnight Sunday Brunch 10:30AM-4PM ​ Bar: Mon-Wed 11AM-Midnight, Thurs ... View full post - Asa Mott - ButaPub

Mike Ford and Johnny Tran Unedited Interview

Why did you want to open a clothing store and why did you choose to do it in the city and specifically the Wedge? Mike: Before opening thread I had worked in other clothing stores; both independently owned boutiques ... View full post - Mike Ford and Johnny Tran Unedited Interview

Highland Hospital Expansion

This year Highland marked the 125th anniversary of its founding on South Avenue; during its history, it has grown from a tiny community hospital to a regional destination for specialty surgical services. The numbers help tell the story: each year ... View full post - Highland Hospital Expansion

Music to their Ears

Like many neighbors in the South Wedge, violist Mona Seghatoleslami, travelled a long and winding road to get here. Mona moved to Rochester to join the staff at WXXI Classical 91.5 as afternoon host three years ago.“In addition to announcing, ... View full post - Music to their Ears

Mr. Alfonso

Anyone that has walked or driven past the corner of South Avenue and Rockingham Street at the start or close of the school day at James P.B. Duffy School #12 has encountered Alfonso Hilliard.  Mr. Alfonso, as he is known ... View full post - Mr. Alfonso

A Secret Garden

Everyone loves a secret garden. Tucked away in Rochester’s Mt. Hope-Highland Park area stands Warner Castle. Former private residence, sanitarium, and County Parks office; the castle and grounds remain county ... View full post - A Secret Garden

John Urlaub

Meet John Urlaub, owner of Rohrbach Brewing Company. I recently caught up with John at Rohrbach’s Production Brewery & Tasting Room to learn more about one of the city’s first craft breweries. A Rochester native and graduate of St. Bonaventure ... View full post - John Urlaub

Highland Hospital Sprawl

Highland Hospital has purchased the bordering residence at 27 Bellevue Drive, and hospital officials have revealed an as-yet-unspecified plan to expand the hospital’s footprint in the neighborhood.According to Barbara Ficarra, Highland Hospital’s director of Public Relations, the expansion is needed ... View full post - Highland Hospital Sprawl

Ann Marie Purdy

I know as a non-profit sometimes we get a little biased about our favorite volunteers, but I wanted to share with you one of my favorites, Ann Marie Purdy.Ann Marie has been a Habitat volunteer since she was a student ... View full post - Ann Marie Purdy

Tonja Mcnair

For those in the know, there’s a hat for every occasion and Tonja McNair, owner and manager of Headz Up Hats, is very much in the know. The Kentucky Derby, Mother’s Day, Easter and Father’s Day are all big shopping ... View full post - Tonja Mcnair

WedgePoint: Just the Facts

Where?  The WedgePoint project will be built on the land formally occupied by the Downtown Travelodge at the corner of Byron Street and South Avenue. Who owns the land? John Billone, Jr. and Flower City Development. The ... View full post - WedgePoint: Just the Facts

Since you Asked

Dear Aunt Mary- Every year I suffer the 3 same stresses- Thanksgiving, Christmas & New Year's Eve. I love to see my family but I become very overwhelmed by the franticness of it all. I'm ... View full post - Since you Asked

Christine Wagner, SSJ

I always look forward to the last few days before Christmas. Not because the holiday rush will be almost over or I’ll have a week off. It’s because Christine Wagner, SSJ will be stopping by (hopefully!) with her famous ... View full post - Christine Wagner, SSJ

Deb Zakrzewski

When it comes to holiday shopping, there are different approaches one can take. There are those people that start way in advance and finish early, leaving the rest of their holiday to either relax or focus their energy elsewhere. ... View full post - Deb Zakrzewski

Mr. Prvrt

Under the rays of the hot July sun Rochester’s South Wedge was filled with the rattle of spray cans and multicolored clouds of misty paint. In its third year, the Wall/Therapy event finally made its mark on the city’s ... View full post - Mr. Prvrt

Colonel Gary S. Yaple

It feels like home walking into the Veterans Outreach Center. Not my home, mind you. I’m not one of the 7% of Americans who have served in the military. It has a homey feeling, from the greeting at the ... View full post - Colonel Gary S. Yaple

John and Colleen Baker

Cheesy Eddie’s has been satisfying the sweet tooth of South Wedge residents and the Rochester area since 1976. In 2003, John and Colleen Baker took over the business from the original owners. Through hard work, and a consistent dedication ... View full post - John and Colleen Baker

The Reverend Judy Lee Hay

Always Open What do you do with a neighborhood abandoned and isolated, its future in doubt? That was the question facing Rev. Judy Lee Hay 40 years ago when she began her ministry in the South Wedge. Her contributions to ... View full post - The Reverend Judy Lee Hay

A Chat with “Taco” John Roth

If you’ve spent any amount of time in the South Wedge, chances are you’ve heard of John’s Tex Mex. Sitting on the corner of South and Alexander, the tiny restaurant provides homemade Mexican-inspired food, serving everything from burritos to their ... View full post - A Chat with “Taco” John Roth