It's a Wonderful Life in the South Wedge

It's a Wonderful Life in the South Wedge

Tracy Duquette-Saville SWQ Holiday 2019

The Business Association of the South Wedge Area is excited to present our annual holiday festival, It’s a Wonderful Life in the South Wedge, now in its 11th year, on Saturday December 7 from 11 AM to 4 PM in Star Alley Park, Oddfellows Lodge, and Print Roc. The event will continue to showcase the historic South Wedge neighborhood and its eclectic residents and businesses. The business district will highlight retail and restaurant specials, music, and craft vendors. We encourage visitors to stroll the neighborhood and explore everything the South Wedge has to offer. A special focus this year will be childrens’ activities occurring at multiple locations in the Wedge. Go to and the BASWA Facebook page for complete event details. Special thanks to the Rochester Area Community Foundation and the Southeast Area Coalition for sponsoring this community event.

True to tradition, music favorites The Resonanz Vocal Ensemble of the Rochester Oratorio Society, The Flour City Pride Band, Jeremy J Button of Feadán Òr Pipe Band, and The Buddahood will be performing. The Business Association of the South Wedge Area will be selling Christmas trees and wreaths in the PrintRoc parking lot, restaurants and businesses have retail specials in place, and forty craft vendors will be selling food (vegan and non-vegan), beverages (fresh pressed apple juice and craft beer) and traditional crafts (soaps, lotions, pet items, jewelry, candles, home decor, toys, clothing, and much, much more.) Rochester Pedal Tours will be giving rides on a multi-person bike touring vehicle.

And of course, Santa arrives at star alley at noon! Post-event at 4:30 PM, the celebration moves to The Cinema Theater for a showing of the movie classic It’s a Wonderful Life while Lux Lounge kicks off its annual Christmas karaoke event.

For those of you unfamiliar with the South Wedge neighborhood, we encourage you to visit It’s a Wonderful Life in the South Wedge 2019. Running concurrently to It’s a Wonderful Life in the South Wedge is the Handmade Holiday craft event at The German House and St. Boniface Church, so the neighborhood will be full of holiday excitement.

BASWA warmly welcomes you to the South Wedge and wishes you a joyous holiday session and encourages you to return for shopping, dinner, or drinks soon. Did I mention there will be s’mores?